Insurtech firm Connected Insurance (CI) has partnered with Swiss Re to launch an embedded cyber protection that offers personal cyber insurance to individuals and families.
The product, called The Digital-Life Insurance, will provide risk prevention tools that help consumers protect themselves and their electronic devices against cyber-attacks.
“We have redesigned the traditional personal cyber insurance to be more relevant, affordable, and easy to purchase. Unlike traditional cyber insurance products, The Digital-Life Insurance adds additional layers of prevention and proactive protection,” said Arik Shpak Chief Insurance Officer at Connected Insurance.
“We use an AI chatbot to create a digital fingerprint of the customers and help them to reduce their exposure to cyber-attacks. We are happy that Swiss Re, one of the most highly regarded institutions in the insurance industry, has decided to partner with us to explore these new frontiers.”
Bituach Haklai Insurance is the first insurance carrier in Israel to offer the solution, which includes 24×7 incident response and smart home risk mitigation services from Surance.ai.
The Digital-Life Insurance was designed to fit distribution via digital platforms such as payment apps, digital banks, and e-commerce platforms.
“We paired with Connected Insurance and Bituach Haklai insurance as we saw in them partners capable of complementing our cyber offering to serve end customers,” said Arnaud R. Kopp, Solutions Lead in the Mediterranean region of Swiss Re.
“The COVID-19 crisis has increased the awareness of households around cyber risks and led to new needs for coverage. To meet these needs, digital distribution and added value services are key.” Said Arnaud R. Kopp, Solutions Lead in the Mediterranean region of Swiss Re.”
“Protecting ourselves against the ever-growing cyber threat landscape starts with strong personal cyber hygiene,” added Fabian Willi, Head Cyber Solutions Sales & Delivery of Swiss Re.
“By combining Swiss Re’s state-of-the-art personal cyber insurance offering with Connected Insurance’s risk prevention technology, we have created a powerful solution for individuals to take their cyber resilience to the next level.”
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