Go-Jek announced that it will integrate its rival e-wallet, LinkAja by the end of this year, which means that it will operate alongside Go-Pay within its extended ecosystem.
Go-Pay is an extension of Go-Jek and often, seen as a rival to LinkAja.
The collaboration, according the press release, aims to reach those untouched by formal financial services.
The Jakarta Post further stated that LinkAja seemed less vocal about the partnership with Go-Pay compared to Budi Gandasoebrata, Go-Pay’s managing director.
The article further stated that LinkAja, with shareholders all from state-owned enterprises, has been positioned as their response to the growth of private e-wallets like Go-Pay and OVO: both Indonesia’s most popular wallets.
LinkAja’s strategy in overtaking the two rivals is by leveraging its network of SOEs, like market leaders like Pertamina and Telkomsel, are market leaders.
Featured image via LinkAja
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